AND as before, when the Soviet government, was quoted anecdotes about Vasily Ivanovich, and Shtirlitsa both were cited as advertising slogans. After a successful display advertising of Imperial Bank, where Suvorov banging a spoon on a plate and said "We are waiting, with" the whole of Russia was to say "wait-a." And, as a successful joke, this slogan has become synonymous with the logic of the political situation. Waited for better change, rapid prosperity. That "how" was and remains the most successful and powerful in the Russian advertising. Although formally the situation has changed in the sense that the commercials have disappeared, banks and vouchers and advertising seems to be now a lot closer to the consumer, although it is now actually promotes the essentials of fundamental situation is stagnant. Eating ad expression – "it all just seems". So, say, the most common and popular advertising Russian television – it's beer ads.

At the same fundamental laws of perception are the same as they were in the early 1990's, when the bank advertised "Imperial". Popularity infomercial completely depends on what the actual quality of the advertised brands of beer. That is, these are two completely independent of the process – advertising series of beer and the beer itself. So, the ad series "In company with fatso" is interesting not because it advertises beer "Fat Man". Anyone who even slightly versed in beer, know that beer is "Fat Man" is very bad, and will not drink it, no matter how much it advertised.